Writing a business plan for a capital project

This resource provides a guide to information which should be included in your business plan for a typical project. We have included links to resources, templates, and worked examples to help you develop the information required to create a professional and persuasive plan for a capital project.

The guide is especially useful for those unfamiliar with writing business plans, offering clear explanations and outlining the key elements needed for a successful project.

It also highlights funders’ expectations and provides advice on presenting information clearly and accessibly, avoiding jargon. Supporting details can be included in appendices, and the final section focuses on the criteria funders typically use when assessing project proposals.

What you will learn

This guide breaks down the essential components of a business plan, ensuring you don’t miss the vital details that funders and stakeholders look for. You will learn how to structure and draft information covering:

• Strategic Foundation: Defining your vision, mission, and objectives, plus providing the background of your organisation.
• The Local Context: Identifying the specific needs of your local area and demonstrating community support and involvement.
• The Project Scope: Detailing your activities, services, and the social value and impact you will create.
• Physical Assets: Navigating asset acquisition, proof of ownership, and plans for refurbishment or construction.
• Operational Delivery: Creating a solid project plan, operational plan, and systems for staff and volunteers.
• Governance & Accountability: Ensuring your organisation is well-governed, accountable, and committed to equity, diversity, and inclusion.
• Market Position: Understanding your operating environment and developing marketing and communications strategies.
• Financial Sustainability: Planning for capital and revenue finance and identifying what funders specifically look for.
• Risk Management: Identifying potential hurdles and how to mitigate them.

Who is this for?

This resource is designed for:

• Community organisations and social enterprises in the early stages of planning a capital project.
• Town and Parish Councils looking to develop local assets or services.
• Project Managers and Trustees who need a structured framework to collate information for funding bids.
• Community Groups seeking to take ownership of a local building or land through Community Asset Transfer.