The group interested in taking on the running of their local outdoor market have by now gathered lots of information. As well as talking to the council, they have talked to lots of the stall holders and found out how much they pay per week for different types of stalls. The group now arranges to visit another community organisation in a nearby town who have been running their local market for the past two years.
They get information from that organisation on advertising, insurance, suppliers, and also get to look at their business plan. Using all this information, the group forms a simple plan based on them using their local knowledge and contacts to increase the number of stalls by 20%.
The market does need some staff to help run it, and they know from the council officer that it currently runs at a loss, so they work out that they would still need a small contract fee from the council to make it work, at least for the first year. But they realise that even if they were paid this fee it would still save the council money. The group feels it is ready to make their Challenge and moves to step 4.