Several women around table  enjoying themselves and raising a glass at a fun community event.

We all connect to people’s stories better than facts and figures, which is why it’s important to learn how to tell and share good stories.

Getting people to understand what you're doing, why you're doing it, and what benefit it will bring, is the key to getting people on your side.

Why is it important to tell your story?

It’s important to let people know about your project and tell your story for a number of reasons:

  • To increase support for your project locally
  • To show the difference your project is making
  • To celebrate achievements
  • To attract new volunteers, resources or funding
  • To enable people to benefit from your project who weren’t previously aware of it
  • To share what you have learned with and inspire others

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