How to create a marketing strategy
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According to the Chartered Institute of Marketing, "marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably."
In practice, it includes: the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour.
In this guide, you'll have an overview of:
- An introduction to Marketing
- The differences between Objectives, Strategy, Plan and Actions
- Network Marketing
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