How to create a marketing strategy

Guide
 Last updated: 28 April 2020 
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According to the Chartered Institute of Marketing, "marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably."

In practice, it includes: the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour.

In this guide, you'll have an overview of:

  • An introduction to Marketing
  • The differences between Objectives, Strategy, Plan and Actions
  • Network Marketing
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