A man and a woman in suits in front of a white board with various flowcharts that have been drawn on.

According to the Chartered Institute of Marketing, "marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably."

In practice, it includes: the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour.

In this guide, you'll have an overview of:

  • An introduction to Marketing
  • The differences between Objectives, Strategy, Plan and Actions
  • Network Marketing

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